Presentation ready for British Marine Conference 15/16 March

In the 1980s futurist Joel Barker wrote a best selling book 'The Business of Paradigms'. In the book he posed his now famous paradigm shift question. "What is seemingly impossible to do today, that if it were possible, would fundamentally change the way we do business?" In his presentation for the British Marine Conference next week, HopYacht co-founder Paul Tomes, will pose the same question and explore how this relates to the yachting industry. Not everyone enjoys sailing, however Paul believes that many people are inadvertently put off by design features in yachts that potentially detract from a person's quality of life onboard. The HopYacht 30 design team took a hard look at many of the standard features in traditional yachts, to figure what paradigms existed and to look for better ways to create a more comfortable lifestyle afloat, that would meet the needs of both sailors and non sailors.

HopYacht at the British Marine Conference

Build a better mousetrap or build a better environment for the mouse? This is the title of our presentation to be delivered by HopYacht co-founder Paul Tomes at the British Marine Conference in Birmingham UK this month. We are thrilled to have HopYacht represented on this prestigious platform 15/16 March 2022. You can view the full line up of speakers at this link ... https://mymembership.britishmarine.co.uk/national-conference/speakers/?fbclid=IwAR3AX_LucLeVjdvkjy5YBi8uXanUi3Qj_jxjsKG20-O-doiSCgKTv6rWwv0 When asked to comment on the content of his presentation Paul makes the point that 'it's very natural to start the design of a new yacht by sketching the overall concept and lines of the boat.' 'For HopYacht however our design brief was start with a walk around queen sized bed and design the boat around it!'

Most paradigm shifts happen through someone or something on the outside of the industry, looking in and asking the question why? Why do we have yacht berths that demand you climb over your partner in the middle of the night to go to the loo? If you have experienced this, you'll know it's a great question to ask. Paul is a keen sailor and a former commodore of Hout Bay Yacht Club, however in reality for many years he has stood on the outside of the yacht building industry looking in. In this 30-minute talk he explores why focusing on building a better environment for the mouse could open up new markets and new opportunities for the yachting industry.

Infusion … always an exciting process

There’s always a new level of excitement and energy in the factory, as we start a vacuum infusion process. This literally gives birth to a new component of the yacht. It’s all hands on deck to make sure the resin flows smoothly and impregnates every layer.